7 Ad Design Tips to Help Your Brand Cut Through the Noise – EarthySpirit.com

7 Ad Design Tips to Help Your Brand Cut Through the Noise

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Before your facsimile can coax an audience to buy your product, your design must persuade them to buy your imitate. In advertising, your layout catches your audience’s eye and degrees their attention to your photocopy. Then, it’s your copy’s job to hold your audience’s attention.

To help grab people’s attention in your circulars, we’ve put together a list of seven ad tips-off, are consistent with examples, that’ll help your brand cut through the interference. Read on to learn how to craft creatively freshening ads that will convert your audience into customers.

7 Ad Design Tips to Help Your Brand Cut Through the Noise 1. Stand Out From The Crowd

Estee Lauder Ad

Image Credit: VeryGoodCopy

In a world where countless labels fight for a limited amount of attention, the only way your advertising can grab people’s attention is by being original.

As a marketer, though, it can be tempting to leap onto the latest trend that all your competitors have already pounced on. If everyone else is implementing the latest tip or trick, it must work, right? To charm an audience, though, you must resist this urge.

Cliches repel attention. They sap your advertisement’s creativity and can’t activate the prefrontal cortex, which is the part of the brain responsible for experiencing emotions. But how exactly do you create an original ad? Consider one of Estee Lauder’s print campaigns from the 1960 s.

Back then, Estee Lauder’s main competitors like L’Oreal, Revion, and Helena Rubinstein all extended vibrant, colorful ads in magazines. Every makeup ad was beautiful and rich. But even if they are seemed eye-popping at first glance, audiences became accustomed to these types of ads — they all appeared the same. They started blending in with each other.

Realizing that no one could differentiate between the brands extending full-color makeup ads inundating magazines during that time period anymore, Estee Lauder did something so controversial it was deemed “radical”, “stupid”, and even “ugly”: they operated their ads in sepia.

Estee Lauder’s print publicize move received its fair share of criticism, but they’re ability to be original has enabled them immediately stand out from the crowd and rake in 25% more responses than their previous colour publication campaigns.

2. Turn Your Ad Into a Game

Fisher-Price Ad

Image Credit: AdWeek

The brain is wired to predict things. It’s an evolutionary peculiarity that allows us to anticipate what’s going to happen next and quickly react to it. That said, advertisements that are predictable merely are in need of shred of thought to understand, so they’re too easy to grasp and, in turn, too boring to engage anyone.

With this in mind, if you can scrap predictability from your ads, you force your audience into a deeper tier of guessing to digest your message, compelling them to pay more attention to it.

One of the best ways to ensnare your audience attention and get them to interact with your circular is by turning it into video games. By framing your circular like a game that can be vanquish, just like Fisher-Price’s ad above, your audience has the opportunity to earn an intellectual reward if they invest just the right amount of mental energy playing your brand’s game and comprehending your advertisement’s message, which is something most people won’t ever pass up.

3. Convey One Message — And One Message Only

Citizen Eco-Drive Watch Ad

Image Credit: VeryGoodCopy

Sometimes, marketers imagine the more benefits and features they include in their ads, the higher their conversion rate is likely to be. But trying to read a jumbled ad requires a lot of thought and energy, so cramming an ad with a bricks of copy doesn’t actually grab people’s attention. It rebuffs it.

To immediately hook people and persuade them to read the rest of your ad, consider carry one message per ad. Spotlighting your product or service’s main benefit or aspect will make it easy for your audience to understand its value and increase the likelihood of doing business with you because they’ll leave your ad remembering simply one content: your product’s or service’s main feature will benefit their lives somehow, someway.

For example, in Citizen’s ad for their Eco-Drive watch, they only use a single line of print and a simple image to convey their product’s value to their audience — the watch is powered by light.

4. Make It Visual

Lego Ad

Image Credit: VeryGoodCopy

When we were children, we relied on vision to associate objects with behaviours, like a projectile sense play hour. Vision was the only way to learn about the world.

That’s why you can understand visual information in 250 milliseconds and why your visual system initiates over 50% of your brain. Visual storytelling is the best way for people to grasp ideas and data easily.

For instance, in LEGO’s ad, they only use two images, a simple lego creation and a darknes of a dinosaur, but you are able to instantaneously kind a concrete understanding of its core mind — with Legos, you can create anything.

5. Leverage Hyperbole

Nikol Paper Towels Ads

Image Credit: Brilliant Ads

Exaggerating your product’s welfares, in a clever and obvious direction, is one of the best methods for slipping some humor into your circular, which can capture your audience’s attention and trigger an emotional response from them.

For instance, Nikol’s paper towels plainly can’t turn grapes into raisins, but this ad highlights the product’s absorbent powers in such a clear and artful direction, they didn’t need to write a single cable of copy.

6. Show, Don’t Tell

Siemens Ad

Image Credit: Brilliant Ads

Showing your audience something is much more engaging and interesting than telling them it. Relying on implication to convey a message is mysterious, making it more fun for your audience to figure out.

For example, in Siemens’ creative ad, they present the profits of the their product by unexpectedly placing their washers and dryers in a library to show you that they’re so quiet, even a librarian wouldn’t need to shush them.

7. Swap Connotations

Heinz AdImage Credit: Brilliant Ads

In relation to food, the word “hot” has multiple meanings: having a high temperature and being spicy. Heinz brilliantly use the meaning of high temperature to highlight the spiciness of their ketchup, and their creative technique of communicating the value of their product helped them instantly attract people’s attention.

Read more: blog.hubspot.com

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