Given the extraordinary challenges organizations are facing, do you ever wonder if the supervisors and front-line leaders in your organization are prepared for what comes next? Do they have the skills and tools they need to balance achieving the organization’s goals and KPIs with effectively supporting team members as they adjust to changing … [Read more...] about Fortify Your Front Line: Two Essential Leadership Skills for Supervisor Excellence
Direct Response Marketing Amplifies Social Media Results
Social media has always been a strange marketing channel. On one hand, Facebook afforded firms a unique ability to find their markets and build relationships. No other marketing tool has been able to reach such large numbers of people and allow businesses to maintain a long-standing connection with them. Despite the ability to enact some type of … [Read more...] about Direct Response Marketing Amplifies Social Media Results
2021 Nonprofit Calendar with Marketing Ideas
We’ve put together a full year’s worth of marketing ideas, tailored for nonprofit organizations to help keep community members informed, active and engaged all year long. Use the below calendar to plan your 2021 marketing. Key marketing tactics for nonprofits: Newsletter & Holiday Emails: Provide your community members … [Read more...] about 2021 Nonprofit Calendar with Marketing Ideas
How We Octupled Image Search Traffic to the HubSpot Blog in 1 Year
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Cliché: A picture is worth a thousand words. Fact: HubSpot's pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind … [Read more...] about How We Octupled Image Search Traffic to the HubSpot Blog in 1 Year
Email Segmentation for Nonprofits
I worked with nonprofits for nearly a decade as part of a career in marketing, communications, and journalism. And successful development directors and leaders within almost every charity I know prioritize relationships. That’s because relationships are the connections between people that help non-profit agencies garner noteworthy donations … [Read more...] about Email Segmentation for Nonprofits