As humans, we naturally seek out motifs and similarities to interpret and categorize the world around us. One hundred thousand years ago, these instincts allowed us to survive in a harsh and hostile world. As humans evolved, we carried this natural tendency to organize the world by its comprehended sameness into the societal arrangements "weve … [Read more...] about Why PR and Marketing Should Always Collaborate
5 Ways to Convert Paid Ad Leads
As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Maybe you’ve written … [Read more...] about 5 Ways to Convert Paid Ad Leads
Fortify Your Front Line: Two Essential Leadership Skills for Supervisor Excellence
Given the extraordinary challenges organizations are facing, do you ever wonder if the supervisors and front-line leaders in your organization are prepared for what comes next? Do they have the skills and tools they need to balance achieving the organization’s goals and KPIs with effectively supporting team members as they adjust to changing … [Read more...] about Fortify Your Front Line: Two Essential Leadership Skills for Supervisor Excellence
Direct Response Marketing Amplifies Social Media Results
Social media has always been a strange marketing channel. On one hand, Facebook afforded firms a unique ability to find their markets and build relationships. No other marketing tool has been able to reach such large numbers of people and allow businesses to maintain a long-standing connection with them. Despite the ability to enact some type of … [Read more...] about Direct Response Marketing Amplifies Social Media Results
2021 Nonprofit Calendar with Marketing Ideas
We’ve put together a full year’s worth of marketing ideas, tailored for nonprofit organizations to help keep community members informed, active and engaged all year long. Use the below calendar to plan your 2021 marketing. Key marketing tactics for nonprofits: Newsletter & Holiday Emails: Provide your community members … [Read more...] about 2021 Nonprofit Calendar with Marketing Ideas