Raise your hand if you’d rather watch a video to learn something new than read about it.
Go ahead — you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number attains sense — we are a society of video streamers.( I intend, hello, Netflix .)
But if you’re not sure how to run a live river occurrence on social media, horror not. We’re here to make sure you don’t simply hit the “Live” button on Facebook and stare at the camera like a deer in headlights. Instead, we’ve come up with a comprehensive checklist to help you plan your first — or next — live torrent.
How Live Streaming Works
Live streaming is a way to broadcast your occurrences to an online audience. It’s a digital alternative to something like selling tickets to an in-person event and allows you to reach people near and far with live video.
Brands use live streaming for a few different reasons, but are consistent with a Brandlive survey, 74% of businesses used it to engage with their buyer base. So instead of being the proverbial “man behind the curtain, ” you’re allowing observers to set a face( or faces) to your organization’s name, all in real time.
Live streaming can be used for a number of different event types, as well. Everyone from the White House to fashion houses to chefs have live-streamed videos of economy briefings, runway depicts, and cooking demos, respectively. Here at HubSpot, we’ve applied it for things like interviews with belief commanders. So feel free to be creative — simply make sure you’ve got your basis covered.
A Step-by-Step Guide to Live Streaming
When you’re ready to start learning how to live stream successfully, follow these steps 😛 TAGEND 1. Plan your live torrent like you would any other event.
Think about some of the most popular talk depicts. Can you imagine if the guests, situates, illuminating, and planneds for something like “The Tonight Show” weren’t planned in advance? To say the least, it might be chaotic.
You’ll want to set the same thought and due diligence into your live torrent that you’d put into an in-person event of its kind. And you’ll want to have your goals in mind as you start to build those programs; those will dictate a lot of the logistics.
Knowing your target audience will determine a few articles of the planning process. If it includes an international population, that should factor into the date and time of your torrent — be sure considered in time zones or holidays that might not be top-of-mind in your home country.
Then, be taken into consideration what category your live stream falls into, and create a title for your event. In suit you don’t find any of the above lessons fitting to your business, we’ve got some theories for ways businesses can use live videos.
HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, emphasizes the importance of thoroughly researching matters of your live flow in advance.
“Decide important points or stats to hit, ” she says. And if you’re going to feature guests, “designate a moderator/ host who can make sure these points are reached and can wrap up the conversation if necessary.”
The platform you use( which we’ll get to in a little) can also be dependent on who you want to sentiment the creek. Different audiences use different channels, so you’ll want to pick the one that’s most likely to draw the crowd you want.
Finally, pick an optimal location from which you’ll broadcast your creek. Buyers have a low-toned tolerance for a bad brook, watching for at most 90 seconds if the connection is spotty or poor-quality, so make sure your setting is conducive to a positive see suffer. Does it have good lighting? Is it prone to a lot of noise? Is there an opportunity that your dog baby-walker will barge in hollering, “Who’s a good son? ” loud enough for the entire audience to hear?( Not that that’s happened to me .)
Think of these contingencies, then pick a streaming venue that insulates you from them.
2. Choose your platform.
Here’s where you’ll really need to have your goals in mind since different platforms can achieve different things.
YouTube Live Events tend to have “two aims, ” says Megan Conley, HubSpot’s Content Marketing Strategist. “Registrants and attendees.”
So, if you’re looking to boost revenue — which 75% of marketing professionals are using video to do — YouTube Live is one of the best platforms to use.
Once that’s done, you can use YouTube’s Live Streaming Events dashboard to planned a future torrent — just click on “Enable live streaming, ” if you haven’t already given it up.
YouTube requires a 24 -hour buffer between the time that you enable live streaming and your first live. Once that 24 -hour period is up, all you have to do is log into your YouTube Studio.
Then, click the “Create” button in the top right corner.
This will motivate a drop-down that asks you to choose between uploading a video or running live. Choose “Go live.”
YouTube will then prompt you to complete some basic info such as its name and what age group the video is built for. You’ll also need to decide if you’re starting live right away or planning it for a certain time.
After that, you’ll need to indicate if you crave your occurrence to be public or private — here’s where you’ll decide how you want to use your live stream to generate leads.
The Unlisted option achieves two things 😛 TAGEND
I’ll be able to generate a connection that attendees will get only after they fill out a enrollment figure.
It won’t stream directly onto my YouTube page.
Once you’re done, click “Next” You will be asked to smile to take a thumbnail, so make sure you’re camera-ready. From there, you have the option to “Go Live” or “Share” your content.
Click “Share, ” and that will generate your event’s URL. As I noted above, you are eligible to keep that behind a landing page where attendees fill out a figure to register.
Conley says that, generally, this type of live stream is embedded on a thank-you page behind a landing page form.
If you use the HubSpot COS, all you’ll need is the link, and the system will generate the embed code for you.
Just click “insert media, ” paste the link you imitated from YouTube, and you’re done.
If embedding isn’t an option, you are able just threw a relate there — the embed code simply develops a seamless intend that you can place right on your thank-you page. Either way, be sure to use the thank-you page as a home to remind your attendees of the date and hour of the event.
There’s likewise the option to shape your YouTube Live Event completely open to the public. That’s a good option, Conley says, for a major event that you “want anyone and everyone to be able to find.” But if you shape your torrent public, she points out, make sure you use the event to promote gated content you want your audience to download.
“An image CTA would do, ” she mentions, as would holding up clearly printed short links throughout the stream( Make sure you have those print a copy in advance !). In the image above, you’ll likewise see that you can add a message to your video — you can mention your gated content there, too.
Facebook Live has been building quite a few headlines lately, and business stand to benefit from it — Facebook Live videos make 6 occasions as many interactions as traditional videos.
Even without pre-registration, you can definitely promote streams on this platform in advance, which we’ll touch on afterwards. In the meantime, if you haven’t used it before, check out my colleague Lindsay Kolowich’s overview of Facebook Live.
The interface for Facebook has recently modified, so you’ll have an easier hour live streaming from your mobile Facebook app.
Depending on your machine, you may verify the “Live” option privilege under the Composer when you open the app. Alternatively, you may need to click “Create Post” at the top of your News Feed, then select the three horizontal dots in the Composer.
You’ll have a chance to write a comment about your video. Once you’ve done that, you can select “Go Live” in the bottom left corner.
You can also live stream on Instagram. With Instagram Live, a functionality in the Instagram Stories feature, you’re able to broadcast video brooks and save the replay to your Stories. Users are able to engage through likes and notes during the stream.
This is a great platform for live streaming since Instagram Stories are used by 500 million customers per day, and one-third of most-viewed Stories are from firms.
Keep in intellect that you cannot post to Instagram from your browser, so open the mobile Instagram app to begin your live river. Then, select the camera icon in the top left corner next to the Instagram logo.
At the bottom of the camera viewer is a menu that scrolls horizontally. Select “Live.”
The shutter button will change to a broadcast icon. This will immediately take you live if you tap it, so make sure you’re camera ready.
Twitter’s advantage is that you can easily share and promote content to a large audience, even if you don’t have a large following. In addition, hot topics spread more rapidly than other media outlets.
If you want to hit the ground running and produce buzz, Twitter is a great choice. However, you cannot go live on Twitter from your browser, so open the mobile Twitter app when you’re ready to start your broadcast.
Once there, open the Tweet composer by snap the button with the feathering and plus sign.
Select the camera icon.
At the bottom of the camera viewer is the choice between “Capture” and “Live.” Choose “Live.”
The shutter button will be replaced with a button that says “Go Live.” This will immediately take you live, so make sure that you have everything set up before pressing it.
Since 2018, TikTok has had major buzz as the newest big-hearted player in the social media game as a platform for short-form videos. While TikTok’s audience trends younger with 41% of users between 16 -2 4 years old, more people and brands are taking to the platform, as evidenced by its region as the fourth most downloaded app in 2018.
One big-hearted drawback is that you can only go live on TikTok if you have 1,000 followers. For accounts where this isn’t a problem, here’s how to broadcast live:
Open your TikTok mobile app and select the plus sign at the bottom of the screen.
Then, participate the title of your flow and select “start.”
It’s that easy!
The live streaming options certainly don’t end there. Major brands have also used platforms like Periscope, Livestream, and Twitch. They all have their own placeds of the characteristics and advantages, so definitely take the time to look into which one best suits your needs.
3. Choose your equipment.
When it comes to the actual hardware required for your live river, some of it is fairly intuitive: A camera is pretty standard, for example, or a device with one installed( like a laptop or telephone ).
But if you do use your phone, Conley says, be sure to use a tripod. “There’s nothing worse than recording a Facebook Live and having your limb start to fall asleep five minutes into the recording, ” she advises. “Use a phone tripod to give your live streaming a professional look.”
Consider how professional you want your sound character to be, too. Your camera might have its own microphone, but if your give is more prone to noise, figure mics might not be a bad hypothesi, either.
And when you’re employing an external camera, says Hunersen, you’ll likewise need some sort of encoding software( Facebook has a great step-by-step guide to that ). That’s what converts the camera footage into a format that your streaming platform understands and can broadcast to spectators. The software you use might depend on your budget, but to get started, check out this one from Adobe.
Also, think about setting up a professional backdrop, like one with your logo. That can help to brand your videos and give them some visual consistency, which is a particularly good practice “if youre going to” do a lot of live streaming in the future.
Want to take that a pace further? “Set up a makeshift studio in your office to speed up the prep period for all of your future registers, ” Conley says. “A beautiful, branded backdrop “couldve been” just what your Facebook Live needs to help grab “members attention” of someone speedily scrolling through their News Feed.”
4. Promote your live brook.
Congratulations! You’ve now accomplished a lot of the major planning and setup for your live torrent. Now, how do you get people to watch it?
As we’ve encompassed, applying a landing page is a good way to get enrollment on a platform like Hangouts On Air( or, as of September 12 th, YouTube Live ). Here’s an example to seeing how we recently used one at HubSpot 😛 TAGEND
There’s a clear CTA here — “View The Video” — which, when clicked, takes the visitor to a registration sort.( And check out this rundown of which canals drive the best conversion rates — it’s got some tips on get people to your landing page in the first place .)
Once someone fills out the form on your landing page, it should lead them to a thank-you page, where you can share some promotional information about the live stream.
HubSpot’s Co-Marketing Demand Generation Manager, Christine White, hints creating a “Next Steps” section here with actionable pieces like “add this event to your calendar” and “check back here on[ the date of your occurrence] ” to remind spectators that’s where they’ll go to view the live stream.
And once you have contact information for your registrants, Conley reminds us, “you can email the people on that list on the day of, and remind members when it’s going to go live.”
But to promote your Facebook Live brook, says Conley, “It’s really about do a social image and spreading the word that you are going live at a specific time.”
Don’t rule out utilize social media to promote live torrents on other platforms, too. Some of them, like YouTube, allow you to link your social reports and push content in multiple regions. And if your guests are active on social media, leverage that by including links to their handles in any related content, and ask them to promote the occurrence with their own networks.
5. Do a dry run.
There’s a reason why we do dress rehearsals. When I was in a high school show choir — a humiliating but factual piece of record — it came to make sure I didn’t trip over my dance spouse in high-heeled tap shoes.
In the world of live streaming, though, we do dry runs to avoid more technological, but equally embarrassing, gaffes. Improv can be hilarious, but not when it means you’re verbally unprepared or your equipment stops operating and you don’t have a backup plan.
6. Prep any guest orators.
Is there anything worse than a moment of awkward, dumbfounded silence?
As part of your dry run, make sure your guests are prepared for any questions they might be asked. Don’t over-rehearse, but do what you can to prevent catching them off-guard.
“It may help to give some questions in advance to a potential guest, ” says Hunersen, “but save some follow-up or in-depth questions for on-air, so that you’re able to let them be both prepared and react in the moment.”
7. Test your audio and internet contact.
You might want people to talk about your live brook, but not if all they’re going to say is, “We can’t hear you.” Make sure all of your audio equipment is working both during your dry run and on the day of the river. Having an extra microphone and batteries on hand probably won’t hurt, either.
Make sure your network can handle a live flow, too. If you’re streaming high quality video, for example, you’ll need both a wire associate and a 3G/ 4G wireless contact, according to Cleeng.
In other terms, make sure your WiFi is working, but also, “grab an ethernet cord, ” says Conley. “One thing you can’t help is if your internet connection unexpectedly proceeds out.”
We know — even the music of “ethernet” seems atrociously old school. But if your WiFi suddenly plummets, you’ll be glad you busted that cord out of storage.
8. Set up social media monitoring.
One great thing about live streaming is your audience’s ability to join the conversation and note in real day.
Juliana Nicholson, Sr. Marketing Manager at HubSpot, admonishes to “Have a plan for audience engagement. Know when and how you plan to incorporate audience feedback and Q& As and then clearly communicate that information to your attendees.” This will make it a lot simpler to encourage participation.
But that’s not all you should do with regard to engagement. If you’ve watched any Facebook Live feed, you’ve seen that the comments roll in fast. So while it’s awesome to invite and answer onlooker questions, it can be overwhelming, especially if you personalize your responses.
That’s why it’s a great idea to dedicate someone to monitoring social media, notes, and questions during the live feed.
That assignment can be made a bit easier with something like a branded hashtag have been set up for this live creek. For platforms with built-in comment feeds, for example, you can ask your viewers to preamble any questions with it — that can help qualify what needs to be answered.
You could even take that a pace further and use the hashtag throughout the planning process, stimulating sure to include it on your arrival page, thank-you page, and promotional messages leading up to the event. That helps to create buzz around the live stream. And if you use HubSpot’s Social Inbox, here’s a great place to take advantage of its monitoring feature, which lets you prioritize and responded to social messages based on things like keywords or hashtags.
After Your Live Stream
It’s ever nice to follow up with your attendees after your live river has ended. Thank them for their occasion, give them a head’s up about your next occurrence, and invited members to download a piece of relevant content. If you’ve followed these steps, you’ve probably done a great job of using your live stream to generate causes, so keep up the momentum and nurture them.
Read more: blog.hubspot.com