By now you’ve probably heard all about how video can help your business. You might already be establishing videos, or at the very least, you know why you should( if not, check out our list of the numerous cause why video should be a top priority ).
If you’re now wondering how to use video to market your business, we’re here to help you get started. We’ve rounded up a index of seven different ways your small business should be using video( with instances ), so you can get started in the right direction!
Fast Forward Virtual Event On-Demand Hear from some of the best in the biz about how they’re subsisting and prospering in this new digital reality. Watch Now 1. Introduce Yourself and Explain What You Do
Some of the best small business videos are a simple hello. Try adding a video to your homepage that simply outlines what you do and what question you solve for your clients. Even better, keep it under 90 seconds.
You’ll find this is a lot more effective than trying to cram these same explains into the headline and first paragraph of your home page … all while struggling to keep everything above the fold.
The combination of both audio and visual stimulant in video builds describing complex conceptions much easier–and easier to understand.
Take advantage of this by adding a few in-depth videos that explain the details of your product features or the differences between services you offer for spectators to discover formerly they’re hooked. These can live on a separate section of your website, describing spectators in for further education to help them decide to buy.
This original video from Mango Languages is a great lesson of a short explainer video that introduces what the company does and is available to a number of problems and solution.
2. Highlight Social Proof
If you’re do your job right, your biggest brand advocates should be your patrons. So why not get them in front of a camera and share what it is that constructs them love your product and your corporation so much better?
First-hand reports are much more effective for your audience than hearing the same people from your corporation do the same pitch time and again. In fact, 46% of adults in the U.S. say they trust consumer-written online examines, while merely 10% trust ads on websites and 9% have faith in written messages from labels, according to research from Forrester.
And let me tell you: video patron testaments are direction more believable than the standard, one-line blurb. It’s the difference between this 😛 TAGEND
“I couldn’t believe what ABC company did for my wedding! ”- Sally, NYC
And this 😛 TAGEND
Know what I mean?
3. Empower Your Experts to Educate Your Audience
One of the most effective ways to position your corporation as a leader in your space is to get your own commanders in front of a camera sharing their knowledge and educating your audience.
A great lesson of this is Moz’s Whiteboard Fridays, a video serial that CEO and Co-Founder Rand Fishkin developed when the company was just starting out.
You don’t have to be a tech company for this to apply to you, though. You might share what to look for when buying a house, how to save money for retirement, or tips for interior decorating! Whatever your niche, share your knowledge and construct your expertise known.
River Pools, a pond building company in the U.S ., has a library of more than a hundred videos that show off their employees’ expertise and answer searchers’ questions about pools: How much they expenditure, how to maintain them, how much dirt “re coming out” when installing one in-ground, and more. Their educational-focused video strategy has helped them more than double their annual flow of produces and increase the size of their dealer network by 5x.
Fast Forward Virtual Event On-Demand Hear from some of the best in the biz about how they’re living and flourishing in this new digital reality. Watch Now 4. Show Off Your Culture
You’ve probably heard about “culture content” before, but what is it genuinely? It’s content that shows what establishes your business unique.
Believe it or not, coming across as human plays a big role in your buyer’s decision and culture videos contribute to that. Purchasers want to relate to who they’re buying from, something that’s especially true for small businesses. It can be the difference between them signing a deal with you or a great big competitor.
That’s why you need to show off who you are and what your company is all about. It could take the form of quick chats with people on your crew or cutting together a montage of the company picnic.
The Vidyard team made this fun, throwback video for April Fools’ Day and our audience loved it. It’s the kind of fun, personality-filled content that helps people connect.
5. Share Your Origin Story
This is particularly relevant for small and medium-sized companies, even more so than large corporations. Similar to culture content, people are often very interested in how the organization they invest their money on was founded. Oh and also … people love stories. It’s in our DNA.
The Founders Brewing Company’s “The Story” video was a very good lesson of this. They noted the perfect balance between telling their story, sharing where they came from, and stimulating it relevant to their customers and employees.
6. Blog in the Medium Your Audience Craves
Did you know that 72% of people would rather watch a video to learn about a topic they’re interested in than read text on the same page?
It’s time to add more of your audience’s preferred content to your blog to get them coming back for more. Video blogs, also known as Vlogs, don’t have a Hollywood production budget.
Record a video blog with your webcam while sitting in your office or a meeting room. Or even use your phone to record some thoughts while you’re walking down the street!
Not sure where to is starting? Free video creation tools like the Vidyard Chrome extension allow you to create, trail, and share videos from your desktop or mobile device with three clicks of a button. The Calgary based company Helcim uses vlogs to show off their corporation culture while at the same time ensuring water resources to their customers.
7. Thank Your Customers
Loyalty is critical to the sustainability of your business. Keep your clients around by making them feel realized. Send them a reminder every so often that you’re thankful for them and their corroborate in the form of a personal video!
This type of video emphatically doesn’t have to be high production value either, in fact, rough around the edges comes across as more authentic and off-the-cuff.
Check out one of the videos that Gunjan Marwah on Vidyard’s Customer Success team made for one of her newest accounts.
Looking for some more inspiration before establishing your next video? Visit our Inspiration Hub for tons more great examples demonstrating how corporations just like yours are using video.
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